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PS of Sweden


Where itstarted

PS of Sweden was established in 2011 with a singular focus on producing top-of-the-line anatomical bridles that make a real difference. Our strong dedication to crafting high-quality equipment led us to introduce our first anatomical bridles in 2013. Since then, we have developed over 30 revolutionary models that have proven to offer the horse ultimate comfort.

At PS, we believe in challenging conventional knowledge and taking a fresh perspective on product design. We are constantly exploring new ways to improve our products, asking ourselves: how can we make an excellent product even better? Driven by our passion for the sport and our desire to ensure that all riders get to experience the difference good equipment can make, we remain dedicated to designing innovative new products.

While our initial goal was to become the world leading brand for anatomical bridles, we didn't stop there. We sought to develop other anatomical equipment for horses, as well as high-quality apparel that combines style, comfort, and durability for riders. Successfully so, we became a front runner on both, and we remain committed to setting new trends and pushing the equestrian fashion forward.

PS of Sweden strive to provide riders worldwide with the very best products on the market, and we are proud that our products are chosen by leading professionals.

If you are an equestrian seeking high-quality equipment that will make a real difference, look no further than PS of Sweden.


Our mission is to always turn what is previously known and take product development many steps forward. Our goal is that all riders get to experience the difference that good equipment makes – equipment is something that can never be bent on when it comes to offering the horse the best conditions for well-being and performance.

We all know how hard it actually is to ride, but we also know how fantastic it is when all pieces come together and you feel like you are flying together with your horse. That feeling is what we envision when we create all our products.

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© ps of sweden 2023

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