2026-01-15
Our support for World Horse Welfare
PS of Sweden was founded on the principle that anatomical design is the foundation of horse welfare and superior performance. By shaping every product to the horse’s unique anatomy, we ensure that well-being is at the core of every movement.
We are now extending our commitment to the equestrian community by supporting those who share our purpose. Over the coming months, we will donate 5% of all profits from our most iconic bridles to World Horse Welfare.
Together, we are working toward a future where comfort and performance always go hand in hand.
The Anatomy of Innovation
Our design process always begins with the horse’s anatomy. By reducing pressure on sensitive nerves, bony protrusions, and the sensitive bars of the mouth, we eliminate the physical distractions that hinder performance. When we remove discomfort, we allow the horse’s natural talent and willingness to shine through. Every curve and every stitch serves a purpose: the well-being of the horse.
About World Horse Welfare
For almost 100 years, World Horse Welfare has been inspiring people to put the horse at the centre of how we think, care, ride, act and legislate. Their approach mirrors our own - combining traditional horsemanship with modern science to ensure every horse is treated with respect and compassion. By supporting this initiative, you are directly contributing to their global efforts that protect the welfare of horses in sport and beyond.
